Enrol
Industry: HR & Recruitment
Objective: The main goal of the Enrol branding was to create a vibrant, approachable visual identity that appeals to both businesses and job seekers. The brand needed to communicate trust, professionalism, and dynamism, positioning itself as a modern and efficient partner in the talent acquisition process.
Services: Visual Identity & Logo Design, Stationary Branding
Logo design
The Enrol logo is minimalistic yet modern, using clean and rounded typography. The lowercase letters convey a sense of friendliness and approachability, essential qualities for a brand in hr industry. The circular and fluid shapes within the typography, especially the play on the letter “e,” create a feeling of unity and inclusivity. A continuous line motif, derived from the flowing design of the logo, is used as a unifying element throughout the branding.
Color pallette & typography
For the color palette, we aimed for a vibrant and eye-catching mix that balances functionality with impact. Softer, reserved tones like whites and purples are used for business purposes, maintaining a professional and clean look in documents and branding materials. In contrast, a bolder, more vibrant set of colors is applied for marketing, using high-contrast hues to grab attention in outdoor ads and digital campaigns. This strategic use of color ensures the brand is adaptable, professional, and memorable across different mediums.
Stationary Branding
The stationary branding integrates the logo and line motif consistently across materials like ID badges, business cards, and posters. This cohesive use of elements ensures that both the business and advertising aspects of the brand are instantly recognizable, with a clear distinction between corporate materials and more promotional visuals.
Social Media & Outdoor Ads
The social media branding for Enrol is designed to engage applicants by promoting key benefits of the service. The visuals use bold, modern design elements and colors, including a clean, minimalist typeface and a vibrant color palette that gives the campaign a fresh, inviting feel.
